Most chosen
12-week operator block
$4,800
Twelve weeks: an opening brief, a written plan, weekly hours, and a re-brief at week twelve so the change is on paper. Shortest cycle where a quarter actually moves.
Start with a sessionThe coach
Two desks, eleven years, one method
Principal
Dana Keel
Eleven years inside operator seats: product, finance, and a year as chief of staff before she opened the practice.
She still takes four clients a week so nobody becomes a spreadsheet. Book a session and you work with her.
Associate
OV
Omar Voss
Writes the week notes and sits in on team offsites. Former FP&A lead at a Loop firm.
Since
2015
Opened on Wacker
The company claims 180 operators coached through a twelve-week block.
What coaching costs
Coaching built around your seat and your calendar
Published prices. Pay per session or commit to the twelve-week block.
1-on-1 performance session
Sixty minutes, one operator, one plan. Calendar, staff, and the decision you have been walking around.
$280 per session
Team offsite
Half a day with a leadership pair or a staff of eight. Quoted on headcount and room.
Custom quote per group
Written brief only
A two-page read on one decision. You send the pack. Dana sends the brief. No session.
$420 per brief
The Loop is included. Any session can be moved with 24 hours notice.
What we track
Every session leaves numbers behind
A written plan with nothing attached is a wish list. Everything below is dated and compared.
8
items in the opening brief
Run in week one, then repeated at week six and week twelve.
Metric
How it is measured
Set by
Decision cycle
Days from pack to yes or no
Your own baseline
Staff 1:1s kept
Calendar, four weeks rolling
Seat benchmark
Board pack hours
Time to first draft
Your own baseline
Sleep on close week
Self log, seven nights
Your own baseline
Worked example A VP of ops entered with a 19-day decision cycle and two skipped 1:1s a week. Week twelve: nine days, and the 1:1s held.
Seats served
Four seats, one method
The testing and the writing are the same. What changes is the seat and what you are judged on.
01
Operator
Calendar, staff, and the work that only you can move.
Weekly hour
02
Founder
The hire, the raise, and the week you keep for yourself.
Twelve-week block
03
Director
A first P&L and a staff who still need a manager, not a peer.
Fortnightly
04
Pair
Two principals who share a company and need a third chair.
Offsite plus hours
From the desk
What changed on the floor
I had a staff of eleven and a calendar that lied. Twelve weeks later the 1:1s held and I stopped rewriting the pack on Sunday. Renee K., River North
Book
Book a session
233 S Wacker Dr, Suite 4120, Chicago, IL 60606
(312) 555-0421
book@keelcoach.example
Mon–Fri 7:30–18:00
FAQ
Questions operators ask first
Is this a gym or training plan
No. Keel is executive performance coaching. The hour is a desk, a brief, and a calendar. Not fitness.
How long is the block
Twelve weeks. Long enough to run a brief, a mid-point, and a re-brief through one quarter.
Do you sit with teams
Yes. Offsites are quoted per group. The weekly hour stays 1:1.