The retainers
Brand, content, campaign
A named desk. Hours billed by the month. No new shop each quarter.
Brand retainer
Identity, type, and stills. Camila holds the brief. Reed art-directs.
Content retainer
Twelve stills and two films a month from Brickell. Shot on the same desk.
Campaign retainer
A quarterly campaign with media buying on the same desk.
The month
Hours land on the first Monday. One invoice. One named pair.
A named desk
Camila holds the hours. Reed shoots the stills. You do not get a new junior each month.
Brickell
1001 Brickell Ave. Plants, glass, a long table. The month is reviewed there.
Since 2016
Grocers, hotels, and two banks. Monthly, not project by project.
The month is the job.
They send the month on the first Monday. We stopped hiring a new shop each quarter. — Brand lead, Coral Gables grocer
Months renewed
0% year two
Desk
Stills from the month
Brickell. Camila. Reed. The table.
Name the hours.
Keep the desk.
Brand, content, or campaign. Hours on a named pair.
Brand
Hours
Identity and stills. Camila on the brief.
- Type and mark
- Monthly stills
- Named art director
Campaign
Quarter
A campaign and the buy. Same desk.
- Stills and film
- Media hours
- First Monday send
On the desk
What is on a brand retainer?
Identity, type, and stills. Camila holds the brief. Reed art-directs. Hours land on the first Monday.
Who sits on the desk?
Camila Orth on strategy. Reed Voss on art. You do not get a new junior each month.
Where is the desk?
1001 Brickell Ave, Miami. Mon–Fri 9:00–18:00. (305) 555-0436.
Brickell since 2016.
Camila Orth on the brief. Reed Voss on the stills. The month is the job.
Brand
Type, mark, and the stills.
Campaign
A quarter of work on one desk.
See retainers
1001 Brickell Ave, Miami, FL 33131 · (305) 555-0436